Marketing is evolving to be less advertising-centric and more about brands doing things with and for people – being collaborative, generous, experimental, helpful, playful, personal, honest, participatory… it’s about making people’s lives better.
In this new marketing landscape, consumers grant brands permission to reach them in a conversation where both parties participate rather than brands pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else.
Its no longer what brands say that matters but what brands do, particularly as brands engage with people by joining them in what they are already doing.
Online video is already recognised as a great fit for the evolving marketing landscape but it is live streaming, of branded events and other brand-related happenings, that best captures the immediacy, authenticity and experience that consumers now seek.
3xScreen enables agencies and marketers to integrate live and on-demand video in to brand campaigns cost-effectively. Services we provide include:
- Live streaming of branded events and other brand happenings
- Full integration of live and on-demand video with social media
- Syndication tools that ensure exposure whilst maintaining the desired brand experience
- Interactive video advertising
- User-generated video competitions
- Mobile video initiatives
- Analytics that provide meaningful insights in to viewer behaviours and video campaign performance.